We seek healthy beauty, and true comfort.
When we started our business, we found that 90% of the reasons for dissatisfaction with underwear buyers were 'discomfort when worn'. Women's underwear, especially brassiere, used wires to press around their chests, and the design was also made up of exaggerated lace and attachments, making it more of an underwear to show than a wearer's comfort. It occurred to us that our mother's underwear we remember as a child was a much more comfortable and simple design.
Dobiz started with the question, "Are there any comfortable and beautiful underwear?"
Since its establishment in 2002, Dobiz has devoted itself to product development under the value of beautiful underwear that seeks ultimate comfort. We set up an in-house design research institute to make comfortable underwear that satisfies anyone who wears it, and we learned about lymphatic system, a kind of circulatory system that circulates lymphatic fluid, while studying the human body. The lymphatic system is closely related to the health of the human body, and the lymph nodes that make up it are usually mainly located in areas covered by underwear, such as the neck, armpit, groin, and pelvis. The Dobiz Design Research Institute has developed no-wire brassieres and no-line panties that don't pressure lymph nodes, and applied technology to all products to minimize pressure. In addition, Dobiz's no-wire brassieres products have been designed in three dimensions to save a beautiful line of chest without using wires.
Dobiz has a belief that comfortable underwear is a healthy underwear. Dobiz will continue to strive to introduce a wide range of products that are more comfortable for more people through continued research and development.